Businesses today mainly depend on various SEO strategies to compete in a competitive environment. They also register on Google My Business for listing their business on Google Maps. It is true that Google Map Business rankings are highly complex. The following are some of the GMB ranking issues and the tips to overcome them. Check out this dentist website SEO strategies to avoid issues related to GMB rankings. You can also find out more about the tactics and strategies to improve the business ranking on Google Business.
Troubleshooting Issues Related To Location
Proximity is the significant factor of Google in listing the results on customer search. There are situations where dental practices are not located in a city. It is true that local business located in cities flourish and dominate. Thus business located outside the city limits suffers to get listed in the business listing of Google Maps. Specialization can help to increase the service area of your Google Search. Thus try listing your dental practices with the area of your speicalization in dental treatments in the keyword. This would help to rank your business in GMB irrespective of your location outside the city. The use of a hyper-local targeting can also help in GMB ranking issues related to proximity.
Overlapping of Service areas is the other common challenge faced by dental practices. Thus one of the business gets filtered irrespective of a different name, address and phone number. This problem occurs in large cities with two separate listings. This can be avoided by reviewing the zip codes of the service areas. Just remove the zip code from one of the listings.
Local competitors mainly affect the ranking of your dental practices. Check out the organic SEO factors that your competitors are using to ranking high in the GMB. Try to concentrate more on those factors and outperform them.
Managing Additional Listing Challenges
Duplicate listing is a serious matter of concern for popular dental practices. This would affect your business in the long run. It is possible to remove the duplicate business listing from GMB. This can be done by just merging the unwanted listing that pops up in the search results.
Absence of brand visibility of your dental practice reflects its effects on the GMB ranking. It is important that you build a unique brand name for your business. Building an attractive and mobile-friendly website can help to create a unique brand for your business. Being active in social networking sites can also help to showcase your business brand to the world.
Fake adress is one of the challenges faced in GMB business listings. Businesses create a fake address so as to list in a targeted city. This results in a lack of trust among customers. This can be addressed by creating a physical location of your business in the targetted city.
Similar brand names of your competitors affect your GMB ranking to a greater extent. This can be avoided by making some changes to the brand name of your business in the GMB listings.
The above are the common challenges faced in GMB rankings of various businesses and the troubleshooting techniques for the same.